CTA Button GeneratorCTA Generator

Use Case

Buy Now Button
for Your Website

Keep your purchase link visible on every page — convert browsers into buyers.

A floating 'Buy Now' button ensures your purchase link is always visible, whether visitors are on your homepage, reading a blog post, or checking your about page. It's especially effective for single-product sites, digital downloads, and limited-time offers.

The average e-commerce conversion rate hovers around 2-3%, and one of the biggest reasons visitors don't convert is simply losing track of where to buy. A floating 'Buy Now' button eliminates this by placing the purchase action within reach at all times. This approach is particularly powerful for creators selling a single digital product — an online course, an e-book, a template pack — where the entire site is effectively a sales page. For example, a course creator whose blog posts rank in Google can convert readers directly from any article without relying on in-content CTAs that only work if readers scroll past them. The button pairs naturally with Stripe Payment Links, Gumroad, or Lemonsqueezy checkout pages, giving you a complete purchase flow without building a full storefront. For limited-time offers, changing the button color to red and adding urgency text like 'Sale Ends Sunday' can lift click-through rates by 15-25%.

Suggested Setup

Button text

Buy Now · Get Started · Order Now

Colors

Red (#DC2626) for urgency or green (#16A34A) for 'go'

Position

Bottom-right or bottom-center for maximum visibility

Why it works

1

Persistent purchase prompt

Visitors can buy from any page without navigating to a checkout or product page.

2

Great for single-product sites

If you sell one product, course, or service, a floating buy button eliminates extra clicks.

3

Works with any checkout

Link to Stripe Checkout, Gumroad, Lemonsqueezy, Shopify, or any payment URL.

4

No e-commerce platform required

You don't need a full e-commerce setup. A floating button + a Stripe Payment Link is all you need.

Ready to build your button?

Design it visually, export clean code, and paste it into your site.

Open the Generator

Frequently Asked Questions

Can I link to a Stripe payment page?

Yes. Create a Stripe Payment Link and set it as the button URL. Visitors click the button and go straight to checkout.

Is this good for e-commerce stores with many products?

A floating buy button works best for single-product or flagship-product sites. For multi-product stores, consider linking to your best-selling product or a special offer.

Can I show a price on the button?

Yes, and it's often a good idea. Text like 'Buy Now — $49' sets clear expectations and pre-qualifies clicks, meaning visitors who do click are more likely to complete the purchase because there's no price surprise at checkout.

How do I create urgency without being pushy?

Use honest scarcity: if your sale genuinely ends on a date, mention it. Button text like 'Get 30% Off — Ends Friday' works well. Avoid fake countdown timers or manufactured scarcity, which erode trust.

Should the button open the checkout in a new tab or the same tab?

For payment pages (Stripe, Gumroad), opening in the same tab is usually better because it feels like a natural flow. A new tab can feel disconnected and some mobile browsers handle new tabs poorly. If you want a new tab anyway, add target="_blank" to the link in the exported code.